About///
kefan404, a digital artist immersed in multifaceted exploration of digital art, interactivity, and visual design. Driven by an endeavor to probe the intricate interplay between the digital and the real, he initiated a long-term project in the summer of 2019, entitled "Blurred Boundaries," which delves into themes of the surreal and subreal, concentrating on the balance and interdependence between reality and perception. His work is replete with interpretations of space and time, depicting fragments of parallel worlds through digital rendering. kefan404 seeks to forge a profound narrative connection with the audience through digital art, examining the frontiers between dreams and reality.
Collaborations///
2021 Hyundai x Boston Dynamics x kefan404: "April Fool's Special Edition" Digital Art
2022 BMW x kefan404: "Holiday Seasons" Digital Art
2022 BMW China x kefan404: "BAVA OFF-DUTY" Digital Art / Motion Design
2023 Land Rover China: "Tiger and Rabbit at the Door, Leaping into the New Year" Digital Art / Motion Design
2023 IMAX China x kefan404: "IMAX Boundless Pop-up Cinema" AI Art
Exhibitions///
2019 “Self Studies”, Kleve, Germany
2020 “WILD GARDEN”, Düsseldorf, Germany
2021 “NEW MEDIA ART & NFT/异境创生”, Wuchang, China
2021 “Avatar: My Metaverse/分身，我宇宙”, Suzhou, China
2021 “World Blockchain Conference 2021”,Hangzhou, China
2021 “NFT Art Week”, Beijing, China
2021 “THE HAPPENING SHOCK OF THE AUTHENTICITY/确实中的冲击”, Shanghai, China
2021 “VIRTUALITY CHANGES THE FUTURES?”, Beijing, China
2021 “CryptoPortal”, Prague, Czech Republic
2021 “Metaverse: Digital Twin”, Beijing, China
2021 “Der nackte Körper - Eine Frage der Perspektive”, Kleve, Germany
2021 “Abu Dhabi Collectors Week”, Abu Dhabi, UAE
2022 “Shinwa Digital Art Week 2022”, Tokyo, Japan
2022 “Modern Art Exhibition of Buddhist Culture/欲，大千世界”, Guangzhou, China
2022 “Exhibition 5.0”, Prague, Czech Republic
2023 “Wen DAO Chang‘an”，Xi’an， China
Auctions///
2021 Yongle Auction, Beijing, China
2021 Poly Auction, Beijing, China 2021“Bit Has Memories”, Binance NFT Marketplace
2021 Jiahe Auction, Shanghai, China
2022 Shinwa Auction, Tokyo, Japan
Artist Statement///
“Reality is your perception.”
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In my view, visual art need not be accompanied by elaborate explanations; it should speak for itself. What truly matters is individual perception and the unique lens through which we each view the world.
From my past life as an outdoor photographer to my present role as a digital art creator, the axiom "perception is reality" continues to be my guiding principle. Visual art, in my eyes, serves as a conduit for our personal perspectives, observations, and comprehension of the world. It's intriguing how its significance fluidly evolves with us through different life stages.
My portfolio predominantly comprises 3D digital stills and short films, meticulously crafted using C4D, Blender, and Unreal Engine. Each piece represents a parallel universe, encapsulating a distinct narrative within its frame.
My journey from traditional photography to digital art in 2019 felt like a liberation from creative limitations. The initial works, characterized by minimal elements, emphasized the stark contrast between dreams and reality. Over time, as my expression techniques evolved, my scenography became more complex. Through my unique artistic language, I aspire to infuse a sense of lightness and humor into the heavy realities we all inhabit.
I am careful not to impose specific emotions onto my audience. Instead, I prefer my work to inspire individual interpretations, diverging from the prescriptive nature of propaganda-style visuals. This approach aligns more closely with my original intention for creating art.